Game On! - A Practical Guide to Campaigning

(02.02.2017) The new handbook „Game On! A Practical Guide to Campaigning" has been developed by finep in cooperation with Wigwam in the context of the "Make Fruit Fair!"-Campaign. It builds on useful insights of practical campaigning in 20 EU-States. The result is a toolbox  full of practical instructions that will help you to develop and implement your own campaign. It provides basic know-how on campaign strategies and introduces creative ideas and tools for your campaign activities. You can play through essential strategy elements, best practice examples, ideas for public action, and tools for online campaigning and media work.
However, you won't find a one-size-fits-all concept here. Instead, we offer essential building blocks and a series of implementation options for you to choose from, depending on your needs.

You can download the the guide here or order it as a printed brochure.
Have fun reading, planning and taking action!


Find further details about the campaign "Make Fruit Fair" here.